For decades marketers sent potential buyers a steady stream of advertisements and product promotions. Today, consumers are looking for solutions to their problems. They talk to friends and family and they rely on the web to find answers. They do this well before they consider a product or purchase a produce.
Content Marketing is a form of marketing where content is created and shared in order to acquire customers. Content marketing does not focus on selling but just communicating with customers and prospects and to build brand loyalty.
Another term for content marketing is inbound marketing. Inbound marketing earns the attention of the customer so the company can be found. This is in contrast to traditional marketing where a company has to “buy, beg or bug their way in.” We can call this outbound marketing.
Shawn Wright Marketing Communication has the expertise to help your company develop an Inbound Marketing (Content Marketing) plan and help you create content for your program. This includes but is not limited to:
- E-Books/White Paper