Writings & Insight
Writing on graphic design, communication, process, and occasional reflections from years of professional practice.
Why Spell Check Should Be Your Last Step Every Single Time
Look, I get it. You’re busy. You’re juggling ten things at once, trying to get that social post up before the day gets away from you, or firing off an email between meetings. We’re all moving fast, and typos happen. But they’re happening a lot more lately. And not…
Why Versatility Wins (Even When Everyone Says to Niche Down)
“A jack of all trades is a master of none, but oftentimes better than a master of one.” It’s a quote you’ve probably seen passed around LinkedIn or an Instagram post. Most people assume it’s from Shakespeare or Benjamin Franklin. It’s not. The original phrase, “jack…
RGB vs. CMYK (and the Hex): Why Your Colors Look Muddy When You Print
A good friend of mine came to me with a logo project for a new online business he was starting with a partner. They really wanted to use a specific hex green color they found online. I took his green and tried to find a close match that could be reproduced as a CMYK…