BlogMarketing and Productivity Insights
When your brand new website goes live, it’s easy to move on to other projects and not think much about it until the information gets old or you are ready to give it a refresh. Even if you are actively posting stories and updating content, it’s easy to ignore the rest.
But a website is much like an automobile, if you take care of it with regular maintenance, it will give you great service much longer and with fewer major issues.
Here are some basic tasks that you can do, and should do, to keep your website running smoothly.
1. Update your passwords
Your website will be under attack from bots that are trying to access your site. Your first line of defense is having a secure password. More than likely your site had a secure password when it was turned over to you. There is a chance that you may have forgotten it and you reset it with an easy password (password123 anyone?). Change your password regularly and if you have trouble remembering these passwords, use a program like 1Password or LastPass to keep up with them and to suggest secure passwords.
2. Create regular backups of your site
One day your site will go down, and you will want to be ready. On every site that I create, there is a plugin called BackupBuddy. I used it to transfer the files from my development site to a clients host. I usually make one last backup before turning the site over to the client. If you have been making regular updates to your content, you need to be making backups as well. And when you make the backup, download it to a remote location of your choice.
On my personal sites, I have BackupBuddy do regular backups on sites with changing content. I download a copy to my backup hard drive which is, in turn, backed up to Backblaze. I also send a copy to Google Drive.
3. Keep your files updated
The core WordPress files and plugins are constantly being updated and improved. There are feature updates, and there are security updates. Security updates are made when a new vulnerability is identified, and the developer wants to plug it. You need to make sure you have the most secure files in place.
Do you have a premium plugin or theme? If the license has expired, you’re not getting updates. Make sure that you have a current license and the plugin is up-to-date. And as always, before you update, make sure you do a complete backup and download the backup file to a remote location. Doing this could save you some heartache.
4. Do your forms work?
Periodically test your forms. They may have broken for one reason or another or the person who was getting the forms has left the company. Check that the right person is getting the right form. You don’t want to miss a sale.
5. Delete Comments
I recommend to my clients that they don’t accept comments on their website and blog posts. We turn off comments before our client’s site goes live but for some reason spam comments still get through. These aren’t harmful since they aren’t public, but they do take up space on your hard drive. Go through and delete these comments.
If you do accept comments, make sure you are running the Akismet plugin to help manage these comments and filter spam. An alternative would be to let people comment on your Facebook page that is linked to your website.
6. Broken Links
Go to your site and test all the links and make sure they still link to something. If you have a link to another website and it has gone away, you may need to edit your content.
7. Have you looked at Google Analytics lately?
More than likely you have a Google Analytics account, and it is connected to your site. Log into Google Analytics and see what pages people are visiting on your site. Is it a particular blog post? A product page? This information may help you focus your business or at the least, create more of the same content to drive traffic.
Are a majority of your visitors using mobile phones? You may be surprised to know how many are. Make sure that your site is mobile ready so that your visitors can get the info they need and take action.
8. Optimize Your Images
It’s easy to grab a stock photo or download one from your camera and add it to a blog post. WordPress will resize feature images after all. What you don’t realize is that large photos are slowing down your site. Before you upload a photo you should optimize it as best you can. Including resizing it to final size and compressing it when saving as a jpeg. You can use a plugin such as Smush Image Compression and Optimization to make the file size even smaller. Nothing will drive a visitor away faster than watching a photo slowly reveal itself onscreen.
Not sure how to resize your images? I use Photoshop, but there are cheaper options you can use such as
Finally, if you have an image file and you need it converted and optimized, use the website jpeg.io.
9. Add more security
As I mentioned in the first item, Update Your Passwords, bad people are trying to gain access to your site, and we can do more than just change the password. We can add a security plugin. I am a fan of
10. Hire someone to update your site
You may not have the time or energy to keep your site updated and running smoothly, but it still needs to be done. If you can’t-do it yourself, consider hiring someone to maintain your website and keep it running smoothly. Someone like me!
A little maintenance will go a long way. If you stay on top of it, your website will give you years of service.
Just because you have a blog doesn’t mean you have a full command of the English language. This blog is a prime example of that. And because we all know that in most cases, blog posts are one person cranking out story after story, sharing their experiences and advice with us for free, we give them a pass. Let’s face it; it’s rare that a blogger will hire an editor to make sure their stories are free of spelling and grammar mistakes.
This blog post is not a rant on grammar etiquette. It’s not a rant on the Oxford comma (I prefer not to use one), or when to use there, their and they’re (I always have to think twice before moving on). I have just noticed that it is becoming more and more evident that no one seems to be using an editor (including myself).
Why? I am seeing more and more stories from companies that are large enough to have an editor on staff, pushing out stories with glaring spelling mistakes. Sure, you used ‘their’ instead of ‘there’ in the body copy but the headline? You can’t make a mistake in the headline.
Since you are probably like me and don’t have a staff of writers or editors, here are some things you can use to help you write that next blog post.
In-app editing tools
I use Google Docs to write. If you write in Word, TextEdit or any other writing app, you already have tools built in. Right now I am looking at squiggly red lines showing me that I have misspelled something. Do you see them? Sometimes I think people look right past them. Click on them and often you will get the correct spelling of the word, a dictionary and a thesaurus. Depending on your app, you may have other options built in.
Let’s cut right to the chase. Grammarly has saved my life. It is a free application that makes sure everything you type is clear, effective, and mistake-free. Grammarly loves the Oxford comma, and you can see it in that last sentence I copied from their website. But I digress.
Mostly, Grammarly checks for critical grammar and spelling mistakes. With the premium version, you get advanced checks for punctuation, grammar, context and sentence structure. Vocabulary enhancement suggestions, genre-specific writing style checks and it will check for plagiarism. Unfortunately, it does not work inside Google Docs. I will finish my story in docs and cut and paste the story into Grammarly, check the content and do final edits there. I will then copy the final version into Google Docs for safe keeping. Grammarly is not cheap at $140 a year, but it’s a service that I don’t think I can do without so I don’t complain about the cost. That may be a lie, but I get over it pretty quick.
A real live human editor
Let’s face it; we don’t hire an editor because we are either poor or lazy. You can still have someone take a quick look at your story for obvious mistakes. Maybe in your immediate sphere of friends and family, you have a business partner, a spouse, or a teenager who has better grades than you had in high school. You could even send it to your friend that goes on-and-on about the Oxford comma on Facebook.
There you have it. Three options to help you as you write your next blog post and to keep those typos at bay. And here is one more for the road. When you finish your story, let it sit for a day then come back and proof it. The mistakes you made will be much easier to see.
Thanks for reading and I look forward to reading about the grammar mistakes I made in this story.
Don’t be an April Fool. Be prepared. Back up your files on March 31st.
That is the header at WorldBackupDay.com, and I couldn’t have put it better myself. World Backup Day was established to help people learn about the importance of regular backups. Let’s face it; if you lost all the data on your computer or phone, your world might fall apart. I know mine would, and that is why I have multiple backup plans in place for when that does happen. And it will happen. Hard drives eventually fail, laptops get stolen, and phones get dropped in the lake.
So let’s cut to the chase. Backup your computers now. Make sure the pictures on your phone is backed up somewhere. If it’s on a hard drive, you need to back it up.
My Backup Plan
I have multiple ways I backup data and the first starts with a backup service. I use a paid service called Backblaze. After an initial backup, the service is continually backing up the most current changes on my laptop. It is even backing up external hard drives that I have attached. The best part is that it only costs me $5 a month. You never see it, and you never have to think about it.
One of my favorite features is “Locate My Computer. ” It came about because some of the Backblaze users had their computers stolen and were trying to find a way to retrieve their devices. They realized that while some of their programs and services like Find My Mac were wiped, in some cases, Backblaze was still running in the background. Backblaze was able to figure out where the computer is contacting them from, so they could retrieve their laptop.
I also use Dropbox which is not a backup but I kind of use it as one. I initially started using Dropbox when I had an office and would sync my computer at work to my computer at home. Eventually, I moved my office back home, and I work off a laptop now. All my work files are on Dropbox so I can share them with others, and those files get backed up to the cloud.
Dropbox has a limit to how much data you can have depending on your plan. To keep from going over and spending more money I backup old files onto a Job Backup hard drive. That drive is backed up as part of my Backblaze plan. I put the files in dated folders that contain files that are no more than about 3.5 to 4 GBs in total data. I then burn a DVD of each of those folders. Why would I do that you might ask? Because I still have a stack of discs and I might as well use them. I rarely ever have to go back to find jobs that are older than a couple of years, but at least it makes me feel better.
As a final backup option, I create a mirror of my computers hard drive on a removable drive. I purchased a Western Digital My Passport for Mac that is a little larger in storage than my laptops hard drive. I love that they are small, portable and are powered by my laptop. I can throw them in safe or some other place for safekeeping. The software I use is SuperDuper! I do this manually, so I have to set up a schedule to remind me to keep those files up-to-date. I always make sure that I back up the computer before I go out of town and I leave the backup at home.
I hope that helps you get started with your backup plan on March 31st. And don’t forget to also backup on April 1st, and 2nd, and… you get the picture.
It’s been awhile since I have posted some favorite posts I have come across online and I wanted to share a few with you.
In Daniel Pink’s latest book “When: The Scientific Secrets of Perfect Timing” he states that “Exercise is one of the few activities in life that is indisputably good for us.” You can’t argue with that. What jumped out at me was “Choral singing might be the new exercise.” I grew up singing in choirs, church, high school and college. As an adult, I spent a few years singing with the Birmingham Concert Chorale the highlight singing with the Alabama Symphony Orchestra. I always enjoyed singing but if this is true then maybe I should consider getting back into a choir.
All hail the power nap! I love a good power nap. 20 minutes can turn a slow, unproductive afternoon into billable hours. My power nap is simple. I have a sofa not 10 feet from my desk. If I am feeling sluggish, I will recline on the sofa and close my eyes. No curling up or turning off the lights. I don’t think I really go to sleep but it’s enough to shake off the rust. I can get away with this because I work alone. Lunch usually takes 15 or 20 minutes and then I am right back to work. I can justify a 20-minute nap as part of my lunch. Of course, I don’t have to justify it to anyone but my inner boss. Closing your eyes at your company may be frowned upon but if there is a way to get one in, I would recommend it.
I work alone and don’t have any problem with it, I am talking with clients all day long. I do enjoy getting out and meeting with clients and co-workers, it breaks up the day and there is a certain level of planning and creativity that you just can’t get in a phone call. I have read about co-working spaces but never spent any time in one. I have wanted to try one but nothing has really tempted me, until now. This new co-working concept from Hooters Tokyo rents out desk space during the restaurants’ down-time. The discount on chicken wings appeals to me. If they bring this to the states, I might need to clear it with Mrs. Wright before I can try it out.