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Inbound marketing is a sustainable business practice

Inbound marketing is a sustainable business practice

Before I started MarketCloud, I was a partner in the sustainability consulting group, Resolutions, LLC. I had left my long-time marketing firm, Atticus Communications, and took a leap of faith in this new venture. Businesses everywhere were looking for new ways to...
Is your path to growth Easy Hard or Hard Easy?

Is your path to growth Easy Hard or Hard Easy?

I have become a fan of Mark Miller’s blog Great Leaders Serve. Mark teamed up with Ken Blanchard, author of The One Minute Manager to write Great Leaders Grow: Become a Leader for Life. A great book that I recommend to everyone. You will know the name Ken Blanchard as...
Why your business needs a blog

Why your business needs a blog

Blogging can be hard, especially if you are a business owner. You have a lot on your plate and a blog post can get pushed aside too often. When you have your eye on the bottom line you tend to be more interested in cash in the bank than words on your website....
Content is king. Long live the king!

Content is king. Long live the king!

For some years now when we would suggest to clients they needed a blog or website and they needed to generate content, even in the form of press releases, it fell on deaf ears. And for good reason, there was no real guarantee that this content was going to be seen by...