A friend was looking for a way to sell local products online. Something like a hyper-local Etsy store. They really like the name Lilyroots and a business was born. I used a slice of a Lotus root, which is a water lily, to be the icon of the business. A lotus root stands for abundance, its holes represent a mind open to new ideas. A perfect symbol for a company that is bringing together different products and new ways to sell them.