Note: This was the last post written at Resolutions Post before Resolutions was moved into the newly formed MarketCloud. This will be the first post in the MarketCloud blog that will focus on marketing, advertising, productivity as well as sustainable business practices. — Shawn Wright
The genesis of Resolutions LLC was started back in 2007 as Atticus Green, an offshoot of Atticus Communications, my former company. Keith and I had been talking for years about how our two disciplines could come together. His in environmental management and community relations and mine in marketing and advertising. One day it hit us, sustainability consulting, it was that chocolate in the peanut butter moment. Not long after that we decided to take Atticus Green full time and we changed the name to Resolutions and put out our shingle.
It has been a very exciting three years to say the least. Sustainability has been a growing field because businesses realize that this is not a trend but a way to find find value and to be more competitive. The C-suite was driving the growth early on but with the economy faltering back in 2010 we saw these champions moving to other matters and leaving sustainability to departments within their companies. Increasingly the department leading the charge has become marketing and communications.
Now we are coming full circle. We have decided to roll Resolutions into a new company, MarketCloud. MarketCloud is an integrated marketing communications firm that is devoted to helping emerging businesses grow. We will offer clients a wide range of services from marketing and advertising to creative services and social media. We’ll also be one of the few marketing firms that offer sustainability as a core feature. If you truly want to be competitive in today’s market you need to have sustainability built into your strategic and marketing plans and we’re the company to do it.
Resolutions and this site are not going anywhere. We have the same phone number and we hope to post from time to time on this blog. You can also follow us on twitter at @shawngoesgreen and @resolutionspost. If you have a moment we would appreciate it if you would check out our new site, marketcloud.us, and help us spread the word. Like us on Facebook and follow us on LinkedIn. We look forward to moving sustainability forward. This time we are coming in through the back door.