I needed a better way to hold my iphone when I was at the Homewood Christmas Parade. I was trying to shoot video but it was too shaky and I never felt comfortable holding the camera and chasing the Cub Scout float my son was on. That experience sent me to the web in search of a steadycam so that I could continue to use my iphone, which is a really great video camera.
My search led me to multiple sites with expensive commercial units and some diy options. I thought the diy options were good but not quite what I wanted. I came up with my own idea using pvc pipe and a universal smartphone holder. I thought the design was good enough that I should share it with others and what better way than to produce a video and post it to YouTube.
I used the video option on my Cannon G11 to shoot video of myself building my steadycam. I used the new release of Final Cut Pro X to compose my video and uploaded it to my YouTube channel.
This video was a way to continue to build community and to help others who might need a solution similar to mine. It is also a way to build my own personal brand. A way to get my name out there and drive traffic back to my website. I am already doing that through LinkedIn, Facebook, Twitter and other social media sites. Each of these groups have different demographics. YouTube for instance is the most popular social media site for 20-35 year olds.
Think how you or your company can use video to build brand or how you can use it yourself. What stories can you tell your customers and even employees? The entry-level is low if you are a Mac user. You can publish videos just by having a copy of iMovie and a camera or phone with video.
Good luck with your next video project. In the meantime if you are having trouble holding your camera I have a video you might want to watch.