205-202-1755 shawn@shawnwright.net

 The head football coach at my alma mater was fired this weekend. After leading the team to its worst season in recent memory, two years removed from a national championship, you could see it coming.

What you couldn’t see was what was happening behind the scenes. And for that I depended on online fan boards. There is always wild speculation with people claiming to know everything behind the scenes on these boards. The coaches are not getting along, the players gave up, the coaches don’t have a clue. On and on go the excuses.

 

Bring In The Experts

The one excuse that has always stood out to me is “the head coach is not letting his coordinators implement the system they were hired for.” It seems that this excuse is common in many different football programs. A head coach needs to make a splash with his offense so he hires a hot-shot offensive coordinator (OC) who runs a different system. From the beginning the head coach gets cold feet and limits what the OC can do. A conflict between the “new and improved way” and the “way we have always done it” turns a promising season into one full of underachievement.

This same story happens at businesses and in projects.

 

Bring In The Experts At Work

As business owners and entrepreneurs we all have a robust ego. It’s gotten us where we are today after all. But sooner or later we need to bring in an expert. Maybe it’s someone who has worked in an industry we know nothing about. Maybe it’s an analyst who can dive deeper in Google Analytics than we are comfortable with.  Perhaps it is an exceptional copywriter that can free up our day so we can get back to building the business and taking care of our clients.

Whatever the reason, we hire them and then we start to meddle with their process. We don’t give them the support to do their best work, we edit it. We question the very reason we hired them in the first place.

You would think we would have already learned this lesson. Who hasn’t had the client who hired you for your expertise only to tell you how to do your job and to question what you are doing.

 

Have A Little Faith In Me

Technology, and business in general, is moving very fast. The most successful companies will hire experts that bring a skill they do not possess. Then they will let them do their jobs. The most successful companies will hire experts, such as content marketing companies, to provide them with programs they cannot implement themselves. As head coach of your business, it’s up to you to make the right hire and let them do their job.

We should learn the lesson from the head coach who was fired due to an under performing season. Would he have been more successful had he let his experts do their job? Perhaps. If he had truly hired the right people and then let them do their job, he would probably be getting his team ready for a bowl game or maybe even the championship game. Instead, he’s looking for a new job.

Shawn Wright

Shawn Wright

Principal and Owner at Shawn Wright Designs
I have been in the advertising and marketing for over 30 years and now spend my time helping clients by creating websites and building their brand. I am a husband and father of two boys and I spend way too much time in the woods with the Boy Scouts.
Shawn Wright
Shawn Wright

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