205-223-4415 shawn@shawnwright.net

St. Martin’s In the Pines website

St. Martin’s in the Pines, a senior living community in Birmingham, Alabama, required a comprehensive website overhaul to better reflect the exceptional quality of their living facilities and services. The primary objective was to create a visually appealing and highly functional online presence that would resonate with potential residents and their families, enhancing their digital engagement and ease of information access.

Project Scope:

  • Initial Consultation and Analysis: Conducted in-depth consultations with the client to understand their vision, objectives, and target audience. Performed a thorough analysis of the existing website to identify areas for improvement in design, functionality, and user experience.
  • Design Concept and Strategy: Developed a strategic plan for the website redesign, focusing on creating a cohesive visual identity that aligns with St. Martin’s brand ethos. Emphasized the need for a welcoming and user-friendly interface.
  • Visual and Graphic Design: Followed St. Martin’s corporate brand standards to craft a modern, elegant design that exudes warmth and professionalism. 
  • Content Development and Organization: Collaborated with content creators to develop clear and engaging content. Structured the website to highlight key aspects such as amenities, services, resident testimonials, and community activities.
  • Responsive Design and Testing: Ensured the website is fully responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones. Conducted rigorous testing to identify and rectify any usability issues.
  • Launch and Post-Launch Support: Successfully launched the redesigned website, followed by continuous monitoring and support to address any post-launch issues and ensure smooth operation.

Outcome: The redesigned website for St. Martin’s in the Pines effectively communicated the unique value proposition of the living facilities, providing a seamless and informative user experience. The improved visitor engagement, making it easier for potential residents and their families to explore and connect with St. Martin’s in the Pines.