Eating Disorder Treatment Center Logo

Project Overview:

Eating Disorder Treatment Centers needed a logo that embodied transformation, resilience, and precision—core aspects of the recovery journey. To achieve this, I designed a logomark featuring butterfly wings in an origami style, symbolizing both metamorphosis and the careful, deliberate steps of healing.

Design Concept:

• Butterfly Symbolism: Represents transformation, emerging from a challenging journey into renewal and strength.

• Origami Shape: Reflects patience and precision, with each fold representing a step in the recovery process.

• Color Palette: Purple and green, inspired by Mardi Gras, pay homage to the treatment center’s Louisiana roots while also evoking a balance of wisdom, growth, and hope.

• Typography: The strong, modern typeface reinforces a professional and trustworthy brand identity.

Application & Versatility:

Designed for seamless use across all brand materials, the logo is implemented on the company’s website, signage, and print collateral, maintaining a consistent and impactful presence.