Jay Industrial Repair Brochure

A corporate brochure system for Jay Industrial Repair, an industrial service and manufacturing company serving the Southeastern United States: an 8-page booklet, a pocket folder, and inserts the company can tailor to each client.

Client: Jay Industrial Repair
Services: Print design, brochure and folder system
Year: 2024

The Challenge

Jay Industrial Repair found me online when it was ready to update its sales materials. The company already had a working system: a brochure, a pocket folder, and inserts for specific parts of the business that could be matched to each client. The structure worked. The production didn’t fit how they printed anymore.

The earlier pieces had been designed years before by another firm and used extra PMS colors, embossing, and specialty paper. Those techniques are expensive at the short print runs the company needed, and every reprint would carry that same cost. I wanted to give them materials that looked just as professional without becoming a financial burden each time they needed more.

The Approach

I worked with the company’s marketing lead, who worked directly with the owners and the president.

I kept the system they already relied on, an 8-page booklet, a pocket folder, and targeted inserts, and redesigned each piece. I dropped the extra spot colors, the embossing, and the specialty paper, and designed everything to print well in short runs on standard paper stocks. The materials still let the sales team assemble a package for each client, and they now cost less to produce.

I worked within the company’s existing logo and colors. The company supplied the copy and the photography. Large-scale photos of motor repair and shop work carry much of the booklet, showing the scale and detail of what the company does. I added a few stock images for texture where the layouts needed them.

The layouts are clean and structured, so technical information stays easy to follow for readers with or without an engineering background.

The Result

Jay Industrial Repair received a complete set of sales materials it can print affordably in small quantities and tailor to each client. The client told me they were happy with the finished pieces.

Need print materials that work as hard as your sales team? Learn more about Print & Publication Design.