Ogilvy on Advertising, a look back

Ogilvy on Advertising, a look back

May 23, 2017 | Marketing

My graduation from art school coincided with the publication of David Ogilvy’s book Ogilvy on Advertising. It was a must-have book at the time and has been on my shelf ever since. The advertising landscape has changed dramatically in the years since its first...
How the Kindle made me a better reader

How the Kindle made me a better reader

May 22, 2017 | Productivity

The Guardian website posted an interesting article titled “How eBooks lost their shine: ‘Kindles now look clunky and unhip.” It seems that in the past few years, the sales of ebook readers have declined while sales of traditional paper books have increased. The...