How To Maintain Your Website
When your brand new website goes live, it’s easy to move on to other projects and not think much about it until the information gets old or you are ready to give it a refresh. Even if you are actively posting stories and updating content, it’s easy to ignore the rest....
Find typos before your readers find them
Just because you have a blog doesn’t mean you have a full command of the English language. This blog is a prime example of that. And because we all know that in most cases, blog posts are one person cranking out story after story, sharing their experiences and advice...
Prospects and designers to be wary of
I have been in the advertising and design business for over 30 years. Most of it as a sole-practitioner or working with a business partner. During that time I have had many prospective clients come across my door, and I have had many that I have entered into long-term...
Do your friends and associates know what you do?
I was on a conference call the other day with one of the organizations where I volunteer. I was asked to be on this conference call and help with their project because I was one of the few people with any marketing experience they knew. I just assumed that most people...
Writing, it doesn’t come natural to designers
Writing does not come naturally to me. But I was reading the blog post “10 Reasons Why All Designers Should Start Writing More” by Alana Brajdic, and it reminded me of my own journey as a reluctant writer. I knew I always wanted to be a designer. Having a father who...
Ogilvy on Advertising, a look back
My graduation from art school coincided with the publication of David Ogilvy’s book Ogilvy on Advertising. It was a must-have book at the time and has been on my shelf ever since. The advertising landscape has changed dramatically in the years since its first...
How the Kindle made me a better reader
The Guardian website posted an interesting article titled “How eBooks lost their shine: ‘Kindles now look clunky and unhip.” It seems that in the past few years, the sales of ebook readers have declined while sales of traditional paper books have increased. The...
A Mantra To Start Your Day
“And when we’re done, it’s time for fun” Quote from Seth Godin? Maybe Frederick Nietzsche or Deepak Chopra? How about an animated kid’s show? I was making my kids breakfast the other morning and the Nick Jr. show, Tickety Tok was on. My youngest son loves the show and...