UAB Eye Care Brochures

Project Overview:

As a freelance graphic designer, I had the opportunity to create a coordinating set of three brochures for UAB Eye Care. These brochures were designed to promote the different clinics within the UAB Eye Care network, each focusing on a specific aspect of eye care services.

Project Goals:

• Consistency: Ensure that all three brochures have a cohesive design that reflects the UAB Eye Care brand while allowing each clinic to have its unique identity.
• Clarity: Provide clear and concise information about the services offered at each clinic, making it easy for potential patients to understand their options.
• Visual Appeal: Use eye-catching designs and professional layouts to engage readers and encourage them to learn more about UAB Eye Care services.

Design Elements:

• Color Scheme: A harmonious color palette that aligns with the UAB Eye Care brand identity, ensuring consistency across all marketing materials.
• Typography: Clean and readable fonts to enhance the brochures’ readability and professional appearance.
• Imagery: High-quality images and icons that visually represent the services provided, helping to convey the message effectively.
• Layout: Well-structured layouts that balance text and images, providing a visually appealing and informative reading experience.

Outcome:

The final brochures successfully communicated the unique offerings of each clinic while maintaining a unified brand presence for UAB Eye Care. The brochures were well-received by both the client and the target audience, effectively promoting the clinics and their services.